I figured it'd be a good idea to start using MY twitter more-instead of just managing my client's accounts. (Hey, do as I say, not as I do.) Follow me @ceohunty
. Bonus points if you know what my handle references. ;)
To be real, I've had a cynical view of Twitter. I've thought of it as a meeting place for B-List Celebrities and online marketers. To my surprise-THAT'S NOT ALL IT IS.
Twitter is for the people who have witty/bitchy/funny thoughts throughout the day, and want to let people know what they're thinking. It's a way to inform your customers about what YOUR business is doing throughout the day.
Twitter is NOT a place for sales pitches. If you're going to inform your followers of special offers on Twitter-you should have 9 tweets creating conversation.
Quite a few friends have been asking me what "Design Thinking" is. Instead of rewriting what's already been written, I'm just going to give you this link: http://dschool.stanford.edu/dgift/
Have fun in your crash course,
Here is a list of the top 101 Social Media Sites from SEO MOZ.
Hiring a Graphic Designer can be expensive and time consuming, especially if they're a freelancer. While you can sign contracts and create agreements, you don't have 100% that they will design your website how YOU want in a timeframe that YOU can work with. Everyone has heard the horror story of how the graphic designer will start and stall on projects, and leave you hanging.In the world of online marketing, that is just unacceptable. Your website needs to be up and running-ten years ago!
Here at The Huntswoman, we acknowledge that creating a website for your business is a giant pain in the behind. (This is why we exist! Come on, your on our blog. Of course we're going to shamelessly market ourselves.) But do you know what's even more annoying than hiring a freelancer to design your website? Hiring a different designer 2 years down the road to make needed changes. Have you ever looked through someone else's code?! IT'S A NIGHTMARE.This is why The Huntswoman recommends using a WYSIWYG (What You See Is What You Get) editor for your business website. In normal-speak, "WYSIWYG" is just a fancy term for "Drag and Drop." The benefits of a Drag and Drop website are many-the layouts are already created, updates are automatic, and a mobile website is ready to go. Drag and Drop websites are easy to keep updated. If you change your location, pricing, or any other important information you need to change-QUICKLY! The learning curve can be pretty rough for these website builders, which is why The Huntswoman exists. We can set up your website (through Weebly, GoDaddy, Wix, etc), maintain it or teach you how to run it! (Remember, the sign of a true leader is delegation.) Based on your business type, we can also recommend which editor you should go with! Contact us today to discuss how we can get your business website up and running-and be here when you want something changed.-The Huntswoman Team
Chances are, if you're looking at our blog you're considering The Huntswoman as a business investment.
Remember: Not all Social Marketers are equal. Just because they say they a SMM, doesn't mean anything.
The to-do list for a small business or startup is a mile long: Create a business plan, Research competitors, Get funding, Hire and Interview Employees, Set up website, Set up social media, etc.
And, as you know by now, The Huntswoman exists to help you with most of these items.
One of the things we stress about starting a business is the importance of email! When you first get started it may be tempting to use your email@example.com or firstname.lastname@example.org. RESIST THIS URGE! Think about it. If YOU were a bank or potential client, would you take someone seriously who is using their personal email for business? I personally think that's a red flag.
Here at The Huntswoman, we can set up your business email through Gmail, Outlook, etc. We can forward your emails to an account you've been using for your business thus far, (for example, if your vendors and customers have been using email@example.com, we would forward that email to your new business email.)
Due to Gmail's awesome (and free) features, we'd highly recommend using their services. You can learn about that here.
Presenting your business in a professional manner is imperative. Contact The Huntswoman today to learn other ways you can increase visibility in the your marketplace.
It's important that you understand the basics of SEO, to make sure you're designer doesn't pull the wool over your eyes.
SEO Moz is one of the frontrunners when it comes to SEO News and information. Here is a link to a sort of "SEO Prep."
The Huntswoman does not own the above image. If you own the image and want it removed, please Contact
Just a friendly reminder from us here at The Huntswoman:
We keep our promises. We communicate. And we don't get stuck in "Sales Land" where we promise the cow who can jump over the moon and deliver spoiled milk.
In marketing, we have a tendency of complaining about The Gatekeeper.
This person is (usually) a woman in her twenties, and her job is to make sure that you don't get in contact with her boss.
I've worked as an assistant/receptionist/etc. in the past, and that experience has been invaluable. Why? Because I can get past the gatekeeper.
Fun Fact: The Gatekeeper is your best friend when it comes to sales. She decides what information is passed up the food chain, and who gets dumped down the garbage disposal.
Have Your Gatekeeper Call Their Gatekeeper
One company I worked for was determined to get this client-the biggest in the market. They had tried every sales book tactic known to man. They sent Mont Blanc pens, sales guys and gals, free dinners, parties, and more.
It didn't work. Being bored one day, and hearing my boss (Director of Sales) complaining about this company, I offered to give it a shot. "No one has been able to get ahold of the CEO," my boss said. "That woman might as well live in BFE."
So I tried.
But I didn't try using a script or offering a discount.
I called up Ms. BFE CEO, and I acted as if I was returning a call on my boss's behalf. I chatted with my fellow gatekeeper for a bit, complained a bit about "boss's who are crazy detail-oriented," and who are "too busy to place calls like this, so if she could have Ms. CEO give us a call back, that would be great, thank you very much."
Ms. BFE CEO called back an hour later to return his calls. You see, the fellow gatekeeper hadn't been letting her boss know about the messages, dinner or swag offers. She had been strictly instructed to not let any sales calls in. Ever.
But when someone is so important that they have their assistant call in for them to schedule an appointment-well, apparently that catches attention.
Here at The Huntswoman we write blog articles to help our clients with other aspects of their business.